Adjustment measure 10

Mrs. and Mr. Customization – Role Model Campaign

What’s planned?

Under the keyword “Ms. and Mr. Adaptation”, the population should be creative about the KLAR! Region and climate change adaptation are informed. This is also supplemented by measure 11. Through a so-called role model campaign, 20 actors in the region are photographed in portrait format with creative descriptions. In this way, actors and best-practice examples from the region are brought in front of the curtain in the subject area. It creates a personal connection to the people, to the topic and to the region.

What has already happened?

Some people from the region have already been portrayed who are already doing something about climate change, have adapted or are affected by it. The calendar should then be available in October. Here are a few pictures to look at.

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